Means of verbalization of values in modern social media

Abstract

In the article is highlighted and analyzed the linguistic means of reproducing values in social media. The peculiarities of the interpretation of the category "value" in various branches of science are considered: sociology, cultural studies, philosophy, psychology, and linguistics. In sociology, value is compared to "atmospheric pressure", in cultural studies it is explained as what a person values most. In philosophy, value is defined as significance, that which is desirable as opposed to real. Psychologists distinguish three forms of existence of value: representations produced by social consciousness; specific creations and personal values, and also trace the close connection of values with the subsequent behavior of people. In linguistics, value is considered in connection with the linguistic picture of the world. Research attention is paid to the verbalization of values in social networks, as this is an influence on the consciousness and state of people, the formulation of their beliefs and further actions. It was emphasized that social networks of state structures are becoming not only means of operational information of Ukrainians, but also ways of spreading values. The material for the research was the posts of "Ukrzaliznytsia", "Ukrposhta", "DSNS", "National Police", "Police of Cherkasy Region", "State Border Service", etc. The conducted analysis proved that the values of the nation, freedom, security, care, victory and peace are disseminated on the pages of social networks of official state institutions. These values are represented by evaluative adjectives with positive semantics, the highest degree of comparison of adjectives, modes of verbs, precedent situations, etc. It was concluded that the values are those that are necessary for the Ukrainian society during the period of martial law, and their linguistic expression is aimed at the formation or correction of the existing worldview orientations, consciousness and conscious behavior of the citizens of Ukraine.