Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective

IF 4.9 Q1 BUSINESS

International Journal of Engineering Business Management Pub Date : 2023-01-01 DOI:10.1177/18479790231188242

M. Alshurideh, B. Al Kurdi, Haitham M. Alzoubi, Iman A. Akour, Samer Hamadneh, A. Alhamad, Shanmugan Joghee

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引用次数: 0

Abstract

Maintaining durable and long-lasting relationships with customers is a key factor that is widely considered by marketing practitioners and company management. Therefore, this study aims to explore and examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, and privacy concerns) influencing electronic relationship ER from the customers’ perspectives. The study selected the sample from university students (456 respondents) and was conducted in United Arab Emirates UAE, to analyze their perspectives about these factors. The study findings found significantly positive effect of all these factors on ER. And the most influential one was the personal interest followed by trust. Our research concludes by mentioning customers’ communication experiences and perceptions with their companies in order to assess their ability to meet expectations and maintain ongoing relationships. The research implications offer the marketing practitioners with insight to diversify their interaction ways with their key customers.

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影响顾客与供应商电子关系的因素:顾客的视角

与客户保持持久和持久的关系是营销从业者和公司管理层广泛考虑的一个关键因素。因此，本研究旨在从顾客的角度，探讨影响电子关系ER的因素(个人兴趣、信任、安全感知、电子交易接受度和隐私关注)。该研究选择了大学生样本(456名受访者)，并在阿拉伯联合酋长国进行，以分析他们对这些因素的看法。研究发现这些因素对ER有显著的正向影响。影响最大的是个人兴趣，其次是信任。我们的研究最后提到了客户与公司的沟通经验和看法，以评估他们满足期望和维持持续关系的能力。研究结果为市场营销从业者提供了多元化与关键客户互动方式的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Engineering Business Management BUSINESS-

CiteScore

7.50

自引率

6.10%

发文量

审稿时长

15 weeks

期刊介绍： The International Journal of Engineering Business Management (IJEBM) is an international, peer-reviewed, open access scientific journal that aims to promote an integrated and multidisciplinary approach to engineering, business and management. The journal focuses on issues related to the design, development and implementation of new methodologies and technologies that contribute to strategic and operational improvements of organizations within the contemporary global business environment. IJEBM encourages a systematic and holistic view in order to ensure an integrated and economically, socially and environmentally friendly approach to management of new technologies in business. It aims to be a world-class research platform for academics, managers, and professionals to publish scholarly research in the global arena. All submitted articles considered suitable for the International Journal of Engineering Business Management are subjected to rigorous peer review to ensure the highest levels of quality. The review process is carried out as quickly as possible to minimize any delays in the online publication of articles. Topics of interest include, but are not limited to: -Competitive product design and innovation -Operations and manufacturing strategy -Knowledge management and knowledge innovation -Information and decision support systems -Radio Frequency Identification -Wireless Sensor Networks -Industrial engineering for business improvement -Logistics engineering and transportation -Modeling and simulation of industrial and business systems -Quality management and Six Sigma -Automation of industrial processes and systems -Manufacturing performance and productivity measurement -Supply Chain Management and the virtual enterprise network -Environmental, legal and social aspects -Technology Capital and Financial Modelling -Engineering Economics and Investment Theory -Behavioural, Social and Political factors in Engineering