E-Cigarette Marketing on Social Media: A Scoping Review.

IF 4.6 2区医学 Q1 SUBSTANCE ABUSE

Current Addiction Reports Pub Date : 2023-03-01 Epub Date: 2023-01-16 DOI:10.1007/s40429-022-00463-2

Juhan Lee, Sakinah C Suttiratana, Isha Sen, Grace Kong

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引用次数: 0

Abstract

Purpose of review: Given the rapidly evolving nature of e-cigarette marketing on social media, an up-to-date review of e-cigarette marketing on social media is needed. This study aims to identify recent (published between 2017 and 2021) e-cigarette promotional strategies and promotional themes on social media to inform tobacco regulatory policies on e-cigarette marketing.

Recent findings: Out of the 29 studies that had examined e-cigarette marketing on social media, the common promotional strategies were price promotion (N = 13; 44.8%), featuring flavors (N = 13; 44.8%), featuring product characteristics (N = 10; 34.5%), using youth-appealing themes (N = 8; 27.6%), celebrity/influencer marketing (N = 5; 17.2%), building pro-vape communities and identities (N = 5; 17.2%), and incentivizing friend tagging (N = 3; 10.3%). Promotional themes included positive themes such as "safe," "healthy," "young," "independence," "natural," and "cool."

Summary: This study provides the most recent scoping review on e-cigarette marketing practices on social media. Our study findings suggest that novel methods are used in e-cigarette marketing on social media.

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社交媒体上的电子烟营销：范围审查。

审查目的：鉴于社交媒体上电子烟营销的快速发展性质，需要对社交媒体上的电子烟营销进行最新的审查。本研究旨在确定最近（在2017年至2021年之间发布）的电子烟促销策略和社交媒体上的促销主题，以告知烟草监管政策关于电子烟营销。最近的发现：在29项研究中，研究了社交媒体上的电子烟营销，常见的促销策略是价格促销（N = 13; 44.8%），口味（N = 13; 44.8%），产品特色（N = 10; 34.5%），使用吸引年轻人的主题（N = 8; 27.6%），名人/网红营销（N = 5; 17.2%），建立支持电子烟的社区和身份（N = 5; 17.2%），以及激励朋友标签（N = 3; 10.3%）。促销主题包括积极的主题，如“安全”、“健康”、“年轻”、“独立”、“自然”和“酷”。摘要：这项研究提供了对社交媒体上电子烟营销实践的最新范围审查。我们的研究结果表明，社交媒体上的电子烟营销采用了新颖的方法。

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来源期刊

Current Addiction Reports Psychology-Clinical Psychology

CiteScore

6.60

自引率

4.70%

发文量

期刊介绍： This journal focuses on the prevention, assessment and diagnosis, and treatment of addiction. Designed for physicians and other mental health professionals who need to keep up-to-date with the latest research, Current Addiction Reports offers expert reviews on the most recent and important research in addiction. We accomplish this by appointing leaders in the field to serve as Section Editors in key subject areas and disciplines, such asAlcoholTobaccoStimulants, cannabis, and club drugsBehavioral addictionsGender disparities in addictionComorbid psychiatric disorders and addictionSubstance abuse disorders and HIVSection Editors, in turn, select the most pressing topics as well as experts to evaluate the latest research, report on any controversial discoveries or hypotheses of interest, and ultimately bring readers up-to-date on the topic. Articles represent interdisciplinary endeavors with research from fields such as psychiatry, psychology, pharmacology, epidemiology, and neuroscience.Additionally, an international Editorial Board—representing a range of disciplines within addiction medicine—ensures that the journal content includes current, emerging research and suggests articles of special interest to their country or region.