Climate change adaptation - a new strategy for a tourism community: a case from the Bavarian Alps.

Abstract

Abstract This chapter describes the task of developing a climate-change adaptation strategy for a small German ski resort, helping it transform into an all-season destination. This adaptation plan consists of a critical SWOT (strengths, weaknesses, opportunities, threats) analysis, a newly formulated strategy, the definition of main guest segments and target groups, and finally an implementation based on a multi-stage planning process.