#implantology: A content analysis of the implant-related hashtags on Instagram

IF 4.8 2区医学 Q1 DENTISTRY, ORAL SURGERY & MEDICINE

Journal of Prosthetic Dentistry Pub Date : 2025-09-01 DOI:10.1016/j.prosdent.2023.10.013

Passent Ellakany BDS, MSc, PhD , Nourhan M. Aly BDS, MSc , Mohamed G. Hassan BDS, MSc, PhD

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引用次数: 0

Abstract

Statement of problem

Social media platforms such as Instagram have recently become popular among dentists, dental interest groups, and patients for sharing dental-related information. However, a study that dissects and analyzes implant-related posts on Instagram is lacking.

Purpose

The purpose of this study was to analyze the type of implant-related information on Instagram by highlighting the characteristics of the top-performing posts and assessing their usefulness as educational content.

Material and methods

A list of 12 implantology-related hashtags on Instagram was searched, and, for each hashtag, data were acquired for the “Top 12 posts” listed by the Instagram search algorithm. The contents of each post, including the number of likes and followers, content type, poster role, post content, theme and type, account type, and accuracy of claims, were collected. Descriptive statistics were calculated, and comparisons were performed by using the Mann-Whitney U and Kruskal Wallis tests (α=.05).

Results

The search identified 4 541 867 implant-related posts. The 2 most used hashtags were #dentalimplants (n=1 478 770) and #implant (n=1 303 575). Authorship and content analysis showed that dentists, including specialists, posted about 42% of the posts. More than half of the posts were in the form of pictures (62.5%), self-promotional (77.8%), and used for marketing purposes (61.8%). Most posts were not supported by evidence, and only 27.8% shared clinical facts. However, compared with self-promotional posts, most educational posts shared clinical facts with more likes, views, and followers (P<.001).

Conclusions

More than 4 million posts related to implant dentistry were identified on Instagram. Dental interest groups and patients authored most posts, with less contribution from dentists and specialists. Social media awareness among dentists may enhance the number of educational posts and provide a novel platform for networking and communication.

查看原文本刊更多论文

#implantology:对Instagram上植入物相关标签的内容分析。

问题陈述:Instagram等社交媒体平台最近在牙医、牙科兴趣团体和患者中流行起来，用于分享牙科相关信息。但是，目前还没有对Instagram上与植体相关的帖子进行分析的研究。目的:本研究的目的是通过突出表现最好的帖子的特征并评估其作为教育内容的有用性来分析Instagram上与植入物相关的信息的类型。材料和方法:在Instagram上搜索12个与种植相关的标签，并对每个标签获取Instagram搜索算法列出的“Top 12帖子”的数据。收集每篇帖子的内容，包括点赞数和关注数、内容类型、发帖人角色、帖子内容、主题和类型、账号类型、主张的准确性。计算描述性统计，采用Mann-Whitney U检验和Kruskal Wallis检验进行比较(α= 0.05)。结果:共检索到种植体相关帖子4 541 867篇。使用最多的两个标签是#dentalimplant (n=1 478 770)和#implant (n=1 303 575)。作者身份和内容分析显示，包括专家在内的牙医发布了大约42%的帖子。超过一半的帖子以图片的形式(62.5%)，自我推销(77.8%)和营销目的(61.8%)。大多数帖子没有证据支持，只有27.8%的帖子分享了临床事实。然而，与自我宣传的帖子相比，大多数教育类帖子分享临床事实的点赞量、浏览量和关注者都更多(p结论:Instagram上发现了400多万条与种植牙科相关的帖子。牙科兴趣小组和患者撰写了大部分帖子，牙医和专家的贡献较少。牙医的社交媒体意识可能会增加教育岗位的数量，并为网络和交流提供一个新的平台。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Prosthetic Dentistry 医学-牙科与口腔外科

CiteScore

7.00

自引率

13.00%

发文量

599

审稿时长

69 days

期刊介绍： The Journal of Prosthetic Dentistry is the leading professional journal devoted exclusively to prosthetic and restorative dentistry. The Journal is the official publication for 24 leading U.S. international prosthodontic organizations. The monthly publication features timely, original peer-reviewed articles on the newest techniques, dental materials, and research findings. The Journal serves prosthodontists and dentists in advanced practice, and features color photos that illustrate many step-by-step procedures. The Journal of Prosthetic Dentistry is included in Index Medicus and CINAHL.