Marketing nutrition through a corporate intranet*

Abstract

The purpose of this study was to assess the effectiveness of pop-up messages promoting the consumption of fruits and vegetables in a corporate setting. Fun food facts and nutritional information about fruits and vegetables were marketed through electronic pop-up messages attached to a corporate intranet menu. A Pearson's correlation, between total fruit sales and website hits during the test period, showed a moderately positive correlation. This, however, was weaker than the correlation found during the baseline period. No significant differences were found concerning total fruit sales between the pretest, baseline and test periods. Daily menu website at the beginning of the workweek had significantly lower hits than the previous year. The mean cafeteria menu website hits at the end of the workweek were higher during the intranet intervention. Results indicate that an intranet intervention implemented at the end of the workweek could effectively market healthful cafeteria food options to corporate employees.