{"title":"Can Banana be a Success Story for Malaysia?","authors":"B. Tan","doi":"10.56527/jabm.9.1.2","DOIUrl":null,"url":null,"abstract":"Bananas are an important commercial fruit and a major export commodity in the tropics. The growing global demand for bananas has caused its harvested area to expand. However, the production of bananas in Malaysia has decreased, probably due to adverse environmental conditions and pests and diseases. Nevertheless, the Malaysian government recognised the importance and potential of fruit crops, including bananas, and has developed national agrofood policies and strategies to support and accelerate food production growth. This study aimed to understand the current scenario of banana production in Malaysia and determine if local bananas have a comparative advantage over their rivals. Based on the Revealed Comparative Advantage (RCA) analysis, Malaysia has a competitive edge in bananas over regional countries, although some challenges remain to overcome. Hence, to sustain its competitive position in the banana market, an intensive effort and interdisciplinary collaboration between policymakers, industrial players, growers, and scientists is desirable to address those issues and challenges described in this study.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56527/jabm.9.1.2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
Bananas are an important commercial fruit and a major export commodity in the tropics. The growing global demand for bananas has caused its harvested area to expand. However, the production of bananas in Malaysia has decreased, probably due to adverse environmental conditions and pests and diseases. Nevertheless, the Malaysian government recognised the importance and potential of fruit crops, including bananas, and has developed national agrofood policies and strategies to support and accelerate food production growth. This study aimed to understand the current scenario of banana production in Malaysia and determine if local bananas have a comparative advantage over their rivals. Based on the Revealed Comparative Advantage (RCA) analysis, Malaysia has a competitive edge in bananas over regional countries, although some challenges remain to overcome. Hence, to sustain its competitive position in the banana market, an intensive effort and interdisciplinary collaboration between policymakers, industrial players, growers, and scientists is desirable to address those issues and challenges described in this study.
期刊介绍:
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.