Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial.

Q3 Engineering
Atsushi Mizuno, Kenya Kusunose, Takuya Kishi, Jeffrey Rewley, Chisa Matsumoto, Yuki Sahashi, Mari Ishida, Shoji Sanada, Memori Fukuda, Tadafumi Sugimoto, Miki Hirano, Daisuke Yoneoka, Masataka Sata, Toshihisa Anzai, Koichi Node
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引用次数: 0

Abstract

Background: The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.

Methods and results: We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]).

Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.

日本流通学会官方账户推特摘要对文章浏览量的影响--试点试验。
背景:方法与结果:我们回顾性地收集了 2021 年 3 月《流通杂志》和 2021 年 8 月《流通报告》的期刊浏览量数据:我们回顾性地收集了 2021 年 3 月至 2021 年 8 月《循环杂志》和《循环报告》的期刊浏览量数据。我们比较了有推文的文章(n=15)和没有推文的文章(n=250)的浏览量。经过 1 : 4 的倾向得分匹配(15 篇有推文的文章和 60 篇无推文的匹配对照),在推文发布日期(和假设的推文发布日期)后 7 天内,有推文的文章的期刊浏览量指标大于无推文的文章(摘要页面浏览量中位数 [四分位间范围] 89 [60-104] vs. 18 [8-41]):这项试点研究表明,期刊发布的宣传推文与文章浏览量之间存在正相关关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.70
自引率
0.00%
发文量
56
期刊介绍: The papers and articles are devoted to new mathematical approaches in electromagnetic theory, microwave electrodynamics, microwave and satellite telecommunications, signal processing, telephony, wave propagation, radar and radio navigation engineering, antennas, feeder systems and waveguides, electronic devices, nanotechnology in electronics, applied radio physics, and radio technology in biomedical studies. The scope of Telecommunication and Radio Engineering will appeal to theoreticians and engineers working on communication theory and networks, signal processing, protection of information and electromagnetic compatibility, radar and navigation systems, receiver and transmission equipment and instrumentation.
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