THE IMPACT OF LIFESTYLE, ART COLLECTION, AND HEDONIC LIVING ON VISIT INTENTION, VISIT DECISION AND REVISIT INTENTION AT THE NATIONAL GALLERY

中国中小企业 Pub Date : 2023-07-01 DOI:10.35508/jom.v16i2.11247

Amirah Salwa Mukarommah, Meylani Tuti

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Abstract

The National Gallery hosts several local and foreign travelers for art exhibitions and events. It is intriguing to look at the lifestyle characteristics, gallery art collections, and hedonic factors that affect tourists' decisions to visit the National Gallery. The purpose of this study was to determine the impact of Lifestyle, Art Collection, and Hedonic Living on Visit Intention, Visit Decision, and Revisit Intention in the National Gallery. Purposive sampling was used to collect data on 152 National Gallery visitors in December 2022 for this study. The analytical method employed is the Structural Equation Model, which is supported by SmartPLS software. The results demonstrate that the Hedonic influences the Visit Intention, Visit Decision, and Revisit Intention. Contrarily, the Visit Intention, Visit Decision, and Revisit Intention are unaffected by Lifestyle. The Art Collection affects Visit Intention and Revisit Intention but has no impact on Visit Decision. Finally, the Visit Decision is influenced by the Visit Intention, which in turn is influenced by the Revisit Intention. Keywords: Visit Intention; Visit Decision; Revisit Intention; Lifestyle; Art Collection; Hedonic Living; Gallery

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生活方式、艺术收藏、享乐生活对国家美术馆参观意向、参观决策、再访意向的影响

国家美术馆接待了许多本地和外国游客参加艺术展览和活动。生活方式特点、画廊艺术收藏和享乐因素会影响游客参观国家美术馆的决定，这是一件有趣的事情。摘要本研究旨在探讨生活方式、艺术收藏与享乐生活对国家美术馆参观意向、参观决策与再访意向的影响。为了这项研究，我们使用了有目的的抽样来收集2022年12月152名国家美术馆游客的数据。采用的分析方法是结构方程模型，由SmartPLS软件支持。研究结果表明，“享乐性”影响了旅游意向、旅游决策和再访意向。相反，旅游意向、旅游决策和再访意向不受生活方式的影响。艺术收藏对参观意向和再访意向有影响，但对参观决策没有影响。最后，访问决策受访问意向的影响，而访问意向又受重访意向的影响。关键词:访问意向;访问决定;重游意向;生活方式;艺术收藏;享乐的生活;画廊

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中国中小企业

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