Health service - A click away

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2022-12-23 DOI:10.1177/20438869221147308

Syed SM Sadrul Huda, A. Akhtar, Md.Ishtiak Uddin, Syeda Madeha Mowla, Syeda Aida Mowla

引用次数: 0

Abstract

This case study examines digital health service provider Doctorola’s business strategy, competitive advantage, and challenges. The case is developed primarily on secondary sources, e.g., journal articles, newspapers, and authentic websites. The case presents the journey of the first online-based doctor appointment business - Doctorola, and its subsequent development as a full-fledged e-health service delivery provider. The case finds that Doctorola has designed effective service system to deliver patient centric services and captures a significant market share. This case shows its’ service evolution and illustrates the challenges it would face in the market to sustain in digital health market.

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本案例研究考察了数字医疗服务提供商Doctorola的商业战略、竞争优势和挑战。该案例主要是根据第二手来源，例如期刊文章、报纸和真实的网站。本案例介绍了第一个基于在线的医生预约业务——Doctorola的历程，以及它作为一个成熟的电子医疗服务提供商的后续发展。案例发现，多克托罗拉设计了有效的服务体系，提供以患者为中心的服务，并占据了相当大的市场份额。本案例展示了其服务的演变，并说明了其在数字医疗市场中维持所面临的挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.