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The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate, and Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China, and the United States: An Abstract

营销科学学报 Pub Date : 2018-06-27 DOI:10.1007/978-3-030-02568-7_123
Shun-Ching Horng, Lingling Weng
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市场导向文化、内部市场导向、服务氛围与顾客导向服务行为的关系:台湾、中国和美国餐饮业的跨文化研究摘要
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营销科学学报
营销科学学报
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