Applied SPSS for Business and Marketing

Abstract

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/ by/4.0) ABSTRACT SPSS (Statistical Package for the Social Sciences) is powerful to analyze business and marketing data. This paper intends to support business and marketing leaders the benefits of data analyzing with applied SPSS. It showed the data analysis of job satisfactions on years of experience. As SPSS’s background algorithms, it showed the cross tabulation algorithm for cross tabulation table and Pearson chi-square algorithm for data significant. And then Sample data ‘demo.sav’ was downloaded from Google and was analyzed and viewed. It used IBM SPSS statistics version 23 and PYTHON version 3.7.