Influence of Service Quality And Facilities on Visitor Satisfaction (New Royal Adventure Visitor Case Study)

IF 1 Q4 BUSINESS
Rias Aji Pangestu, Trio Handoko Handoko, Zandra Dwanita Widodo
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引用次数: 0

Abstract

This study aims to determine the effect of: (1) Service Quality, (2) Facilities, on New Royal Adventure visitor satisfaction either partially or simultaneously. This type of research is quantitative using primary data types. Testing the analysis of data quality using validity and reliability tests. This study used a purposive sampling method where the samples taken were from certain consideration data which were generally adapted to the objectives and research problems and the sample in this study totaled 100 respondents who were visitors to New Royal Adventure. Data collection techniques in this study by distributing questionnaires with a Likert scale and directly with the respondents. The results of this study by means of the t test show that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. Also, the F test shows that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. While the results of the R2 coefficient test have an Adjusted R Square value of 52,1%, which means that the variable visitor satisfaction is influenced by the variables contained in this research and the remaining 47,9% is influenced by other variables outside of this study such as destination image, tourist loyalty, and product quality
服务质量和设施对游客满意度的影响(新皇家探险游客案例研究)
本研究旨在确定:(1)服务品质;(2)设施对新皇家探险游客满意度的影响,包括部分影响和同时影响。这种类型的研究是定量使用主要数据类型。使用有效性和可靠性测试测试数据质量分析。本研究采用了有目的的抽样方法,所采取的样本来自于一定的考虑数据,这些数据通常适应于目标和研究问题,本研究的样本共100名受访者,他们是新皇家冒险的游客。数据收集技术在本研究中通过分发问卷与李克特量表和直接与受访者。本研究通过t检验的结果显示,服务质量和设施两个变量对新皇家冒险游客满意度有显著的正向影响。F检验表明,服务质量和设施两个变量对新皇家冒险游客满意度有显著的正向影响。而R2系数检验结果的调整R方值为52.1%,这意味着变量游客满意度受到本研究中包含的变量的影响,剩余的47.9%受到本研究之外的其他变量的影响,如目的地形象、游客忠诚度和产品质量
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.80
自引率
0.00%
发文量
53
期刊介绍: The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.
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