The Willingness to Pay for Beach Recreational Facilities in Malaysia

International Journal of Economics and Management Pub Date : 2022-08-20 DOI:10.47836/ijeam_16.2.03

W. N. W MOHAMAD, F. Abdul Fatah, Zaiton Samdin, Bakti Hasan Basri

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引用次数: 2

Abstract

The tourism sector plays an important part in Malaysia's economy. It includes beach and recreational tourism. However, most recreational beaches in Malaysia do not impose an entrance fee on visitors. Depending on government funding to maintain recreational beach facilities is not the best option for the future. Therefore, funding directly from visitors is needed to help cater for beach maintenance costs. Based on this, it is crucial to understand how much visitors are willing to pay for the recreational use of beaches, as any money collected could be used to help to improve facilities and services at beach areas. This study investigated visitors' willingness to pay for recreational beach facilities and has provided policy recommendations for better management of tourist facilities and services in the future. Teluk Kemang beach in Port Dickson was chosen as the case study location. This study applied the Choice Experiments (CE) method, and the model used was the Conditional Logit (CL) model. This research used four attributes: amenities, recreational facilities, cleanliness, and entrance fee. The CL results revealed that visitors were willing to pay for good amenities and cleanliness, with values of RM2.07 and RM2.43, respectively. Therefore, it was discovered that it was practical to charge an entrance fee to cover improved maintenance of beach facilities.

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马来西亚海滩娱乐设施的消费意愿

旅游业是马来西亚经济的重要组成部分。它包括海滩和休闲旅游。然而，马来西亚的大多数休闲海滩都不向游客收取入场费。在未来，依靠政府的资金来维持娱乐海滩设施并不是最好的选择。因此，需要直接从游客那里获得资金，以帮助支付海滩的维护费用。基于此，了解游客愿意为泳滩的娱乐用途支付多少费用是至关重要的，因为所收取的款项可用于帮助改善泳滩地区的设施和服务。本研究调查了游客购买泳滩康乐设施的意愿，并为未来更好地管理旅游设施和服务提供政策建议。个案研究地点选在波德申的打陆基曼海滩。本研究采用选择实验(CE)方法，采用条件Logit (CL)模型。这项研究使用了四个属性:设施、娱乐设施、清洁度和入场费。CL的结果显示，游客愿意为良好的设施和清洁付费，分别为2.07令吉和2.43令吉。因此，我们发现收取入场费，以支付改善泳滩设施的维修费用是可行的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Economics and Management Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management. The journal emphasises empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing the high quality articles from economics and management perspectives. It is a triannual journal published in April, August and December and all articles submitted are in English. IJEM follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. Peer review is fundamental to the scientific publication process and the dissemination of sound science.