Tourism Promotion Symbols for Bandung City in a Teenager Romantic Film ‘Dilan 1990’

Ida Ayu Etsa Pracintya, I. Darma Putra, Putu Sucita Yanthy
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引用次数: 1

Abstract

Film induced tourism is one of the fastest growing sectors in the tourism industry because cinematographic history is able to persuade the audience to travel to places that are used as the setting places of several scenes in a film. This study aims to examine the message of tourism promotion in a teenager romantic film set in Bandung, West Java, entitled ‘Dilan 1990’ which was adapted from a novel by Pidi Baiq of the same title. The data were collected by observing the film using observation tables, as well as audience reviews obtained through internet searches as a reference in interpreting symbols and knowing the audience's reception of this film. The audience’s reviews were taken from various websites including the Internet Movie Database, TripAdvisor, and from several independent travel blogs articles. The analysis used a qualitative descriptive method using three theories, namely, the theory of semiotics, reception, and promotion. The analysis shows that symbols of tourism promotion in the content of the film ‘Dilan 1990’ included the beautiful and clean city of Bandung, Bandung’s natural scenery, and Bandung’s heritage iconic buildings. The positive images of Bandung city were aesthetically presented on the film through well-structured of plot story, scene, and acting, thus make the promotion of Bandung become indirectly powerful. This study also stresses that the ‘Dilan 1990’ not only provide a powerful form of promotion for Bandung city but also has inspired the local government to build new city parks namely ‘Taman Dilan 1’ and ‘Taman Dilan 2’ that boosted the images of Bandung as an attractive city to visit.
青少年浪漫电影《Dilan 1990》中的万隆市旅游宣传符号
电影诱导旅游是旅游业中增长最快的部门之一,因为电影历史能够说服观众去电影中用作几个场景设置地点的地方旅行。本研究旨在研究一部以西爪哇万隆为背景的青少年浪漫电影“Dilan 1990”中的旅游推广信息,该电影改编自Pidi Baiq的同名小说。数据的收集方法是使用观察表对影片进行观察,并通过网络搜索获得观众评论,以此作为解读符号和了解观众对影片接受程度的参考。观众的评论来自不同的网站,包括互联网电影数据库、猫途鹰和一些独立的旅游博客文章。分析采用了定性描述的方法,运用了符号学理论、接受理论和促进理论三种理论。分析表明,在电影《Dilan 1990》的内容中,旅游推广的符号包括万隆美丽洁净的城市、万隆的自然风光、万隆的遗产标志性建筑。万隆城市的正面形象通过精心组织的情节、故事、场景、表演在影片中被美学地呈现出来,从而使万隆的宣传具有间接的力量。本研究还强调,“迪兰1990”不仅为万隆市提供了强有力的推广形式,而且还激励当地政府建立新的城市公园,即“塔曼迪兰1”和“塔曼迪兰2”,提升了万隆作为一个有吸引力的城市的形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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