THE LINGUISTIC LANDSCAPE OF BANSKÁ BYSTRICA

Abstract

This paper focuses on the quantitative and qualitative systematic analysis of the multimodal semiosphere pertaining to the linguistic landscape of the selected urban spaces in Banská Bystrica. It examines public urban communication in the form of text-based public signs (road signs, billboards, street names, place names, commercial shop signs, public signs, etc.) as information units to which passers-by are exposed. This paper explores both local features and commonalities that may show the patterns of globalisation, as well as general areal and historical patterns.