Does endorsement rhetoric matter in citizen science?

IF 1.4 Q2 EDUCATION & EDUCATIONAL RESEARCH

International Journal of Science Education Part B-Communication and Public Engagement Pub Date : 2023-01-07 DOI:10.1080/21548455.2022.2152295

Wei Wang, Y. Zhao, Y. Wu, Mark Goh

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引用次数: 0

Abstract

ABSTRACT This study analyzed the influence of rhetoric in the endorsement text on the willingness of the crowd to participate in citizen science projects. Four categories of endorsers were studied: professors, students, industrial researchers, and amateur researchers. Using 1243 endorsement texts from 543 citizen science projects as the corpus, the effects of the standalone techniques (ethos, pathos, and logos) and mixed-rhetoric techniques of persuasion were examined empirically. The results informed that pathos and logos had significant advantages over ethos. Taking a mixed-rhetoric approach to the endorsement text with a mix of pathos (55%) and logos (45%) maximized the appeal of citizen science projects, and the influence of this approach had an inverted U-shaped effect. On the identity of the endorsers, the professors, students, and amateur researchers shared a similar rhetorical approach, while the industrial researchers shared another. However, from the influence of endorsement rhetorical strategies, the impact of amateur researchers was consistent with that of the industrial researchers (both pathos and logos were positive); and professors (only logos was positive) and students (only pathos was positive) reveal some differences. Finally, endorsement rhetoric strategies exerted a greater influence on the humanities and social science projects than on the natural science projects.

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支持修辞在公民科学中重要吗?

摘要本研究分析了背书文本中的修辞对公众参与公民科学项目意愿的影响。研究人员将赞助者分为四类:教授、学生、产业研究人员和业余研究人员。以来自543个公民科学项目的1243个认可文本为语料库，实证研究了说服的独立技术(ethos, pathos, and logos)和混合修辞技术的效果。结果表明，悲情和理性比精神有显著的优势。采用混合修辞的方法，将感怀(55%)和标志(45%)混合在一起，使公民科学项目的吸引力最大化，这种方法的影响呈倒u形效应。在支持者的身份上，教授、学生和业余研究人员采用了类似的修辞方式，而工业研究人员则采用了另一种方式。然而，从背书修辞策略的影响来看，业余研究者的影响与工业研究者的影响一致(悲情和理性都是积极的);教授(只有logos是积极的)和学生(只有pathos是积极的)显示出一些差异。背书修辞策略对人文社科项目的影响大于对自然科学项目的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Science Education Part B-Communication and Public Engagement EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.10

自引率

5.90%

发文量

期刊介绍： International Journal of Science Education Part B: Communication and Public Engagement will address the communication between and the engagement by individuals and groups concerning evidence-based information about the nature, outcomes, and social consequences, of science and technology. The journal will aim: -To bridge the gap between theory and practice concerning the communication of evidence-based information about the nature, outcomes, and social consequences of science and technology; -To address the perspectives on communication about science and technology of individuals and groups of citizens of all ages, scientists and engineers, media persons, industrialists, policy makers, from countries throughout the world; -To promote rational discourse about the role of communication concerning science and technology in private, social, economic and cultural aspects of life