Factors Influencing Online Shopping Intentions In The Post-Pandemic Era: A Retrospective Study Among Lebanese

Abstract

The COVID-19 pandemic has accelerated the transition to a more digitized world and brought about significant changes in online shopping habits that could have long-term implications. With governments implementing restrictions and consumers concerned about potential health risks associated with in-store buying, there has been a notable surge in online shopping. However, since late 2022, governments have started easing regulations, and consumers are gradually returning to brick-and-mortar establishments. The primary objective of this study is to investigate the factors influencing internet shopping following the pandemic. A retrospective quantitative study was conducted over two periods, focusing on the same sample of consumers in Lebanon and Iraq. The findings reveal that previous online purchasing experiences, attitudes toward online shopping, and perceived usefulness all play crucial roles in shaping online shopping intentions in the post-COVID-19 era.