THE EFFECTS OF SOCIAL MEDIA ON POLITICAL AWARENESS: CASE OF DERA ISMAIL KHAN DISTRICT

Abstract

This research study was conducted to measure people rely more on social media will have more knowledge about their favorite political party than the users of other types of media. Scholar drawn 400 sample from population of district Dera Ismail Khan using non-probability sampling technique through Curry & John in 2007 method for the sample selection. The researcher used convenient sampling techniques for the data collections. The study adopted cross sectional survey research method with the closed-ended questionnaire. The initial descriptive analysis shows that PTI supporters comprised majority of the portion of the sample in this study, compared to the supporters of the other parties and independent candidates, and also majority of respondents used television as source for political information. Similarly, the supporters of political parties and their reliance on media have significant relationship. The results offered significant information in reaching conclusion and thereby producing the desired outcomes.