Xiaorong Wang , Feng Xu , Xin (Robert) Luo , Lifang Peng
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引用次数: 10
Abstract
Sponsored reviews have become prevalent on e-commerce websites, third-party review platforms, and social media. To explore the interactive effect between sponsorship disclosure of positive reviews, emotional intensity, and tie strength on online review credibility and consumers' purchase intention, this study proposed a moderated moderation model. In an online scenario-based experiment, we found that sponsorship disclosure of positive reviews negatively influences consumers' purchase intention, and review credibility mediates the relationship. In addition, emotional intensity strengthens the negative effects of sponsorship disclosure of positive reviews on review credibility and purchase intention, while tie strength weakens the moderating effects of emotional intensity.
期刊介绍：
The common thread of articles published in Decision Support Systems is their relevance to theoretical and technical issues in the support of enhanced decision making. The areas addressed may include foundations, functionality, interfaces, implementation, impacts, and evaluation of decision support systems (DSSs).
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