IDENTIFYING THE SIGNIFICANCE OF THE IMPACT OF THE CANVAS BUSINESS MODEL ON STARTUPS' PERFORMANCE INDICATORS

Abstract

Startups are unpredictable, but above all unpredictable enterprises, which can hardly be attributed a universally valid recommendation for their existence. For startups, it is very important to recall that there is no constant business model for them. The current literature provides a number of business models that could be a guide for startups, but it would make little sense to establish a universally valid model given their diversity, instability and variability. In this paper, we describe the Canvas business model, which serves as a visualization of the current state of real functioning Slovak startups, and we further gain valuable insights and valuable knowledge based on this model. The main objective is to identify the significance of the impact of the Canvas business model on the performance indicators of startups. The achieved results and the metamorphosis of real functioning startups contribute to the expansion of knowledge of this relatively new and promising entrepreneurial phenomenon. The startup environment is many times presented by the most successful representatives and the less successful ones quietly sink into oblivion. Representatives of unsuccessful startups do not like to provide data and information about their business.