Organizational Storytelling Translated to Successful Business

Q4 Business, Management and Accounting

South Asian Journal of Business and Management Cases Pub Date : 2021-04-29 DOI:10.24203/AJBM.V9I2.6408

Anne Eskola, Shab Hundal

引用次数: 0

Abstract

In 2007, two friends decided to establish a new IT company, but not just another software company – a phrase that later became one of their slogans. The Finnish IT company called Vincit has turned out to be a success story both financially and in terms of personnel and customer satisfaction. The company is known for its skillful use of media as a deliverer of their company story. This paper examines organizational storytelling through media. The empirical data was gathered between 2012 and 2019, and it is analyzed using narrative analysis focusing on the types of stories told and how they are narrated. Keywords— storytelling, organizational story, management, qualitative research _________________________________________________________________________________

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组织叙事转化为成功的商业

2007年，两个朋友决定成立一家新的IT公司，但不仅仅是另一家软件公司——这句话后来成为他们的口号之一。芬兰IT公司vinit在财务、人员和客户满意度方面都取得了成功。这家公司以其巧妙地利用媒体作为公司故事的传播者而闻名。本文通过媒介考察组织讲故事。实证数据是在2012年至2019年期间收集的，并使用叙事分析对其进行分析，重点是讲述的故事类型和叙述方式。关键字——讲故事,组织故事,管理,定性研究 _________________________________________________________________________________

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.