The Impact of Employer Attractiveness on Employee Engagement: A Study in Vietnam

International Journal of Economics and Management Pub Date : 2023-04-14 DOI:10.47836/ijeam.17.1.05

Nguyen VINH LUAN, Nguyen Minh Ha

引用次数: 0

Abstract

This study aims to explore the effect of employer attractiveness on employee engagement in depth. The analytical method in quantitative research is PLS-SEM. The survey sample, through the survey questionnaires, was collected from 937 respondents as employees from 37 enterprises operating in Vietnam. Employer attractiveness has a positive impact on employee engagement with a high coefficient. This result helps to demonstrate the new research direction that employer attractiveness affects not only the potential candidates but also the existing employees.

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雇主吸引力对员工敬业度的影响:一项越南研究

本研究旨在深入探讨雇主吸引力对员工敬业度的影响。定量研究的分析方法是PLS-SEM。调查样本，通过调查问卷，收集了来自37家在越南经营的企业的937名受访者作为员工。雇主吸引力对员工敬业度有较高的正向影响。这一结果有助于展示雇主吸引力不仅影响潜在候选人，而且影响现有员工这一新的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Economics and Management Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management. The journal emphasises empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing the high quality articles from economics and management perspectives. It is a triannual journal published in April, August and December and all articles submitted are in English. IJEM follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. Peer review is fundamental to the scientific publication process and the dissemination of sound science.