PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) MANDIRI BERSAMA BANK MANDIRI DI MRICAN UMBULHARJO

Abstract

Corporate social responsibility (CSR) is an important part of a company, because in Indonesia there are laws that regulation of CSR. In addition to complying with the Act, CSR is also carried out because of the company’s awareness in assisting the country in alleviating poverty. One of the companies in the banking sector—Bank Mandiri—has a CSR program with empowerment, namely Mandiri Bersama Mandiri (MBM). This study attempts to describe the concept, implementation and results of the MBM program conducted by Bank Mandiri in Mrican, Giwangan, Umbulharjo, Yogyakarta. The results of this study indicate that the concept of Bank Mandiri’s CSR in the MBM program in broad outline is to build community independence through the utilization of local potential. The implementation of CSR carried out by Bank Mandiri through urban agriculture development programs, Micro, Small and Medium Enterprises (MSMEs), and the development of public facilities. Meanwhile, the results of physical empowerment are the creation of a clean and beautiful environment in Mrican, the realization of community meeting halls, increased cooking equipment for PKK mothers, savings in expenditure, and the creation of an increase in the community's economy. Non-physical is the formation of public awareness, increased knowledge of the community, the formation of skilled mothers, and the creation of community independence.