Internal marketing and employees’ perception of organizational performance in the maritime organization: The mediator and moderator role of satisfaction and work experience

IF 3.9 1区心理学 Q2 MANAGEMENT

Organizational Psychology Review Pub Date : 2023-01-01 DOI:10.17323/2312-5942-2023-13-2-193-206

N. Şenbursa, Ali Tehci

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引用次数: 0

Abstract

Purpose. This research aims to bring to light the relationship between organizational performance perceptions of the employees in the maritime sector, employee satisfaction and internal marketing. Study design. The data obtained through a questionnaire from 357 office workers in aTurkish ship-owner company were tested with the Structural Equation Model using SPSS 24.0 AMOS21.0 statistical package program. The large percentage of the study’s participants are men. However, it can be said that the distribution obtained in the research is in parallel with the ratio of female and male employees in the maritime business. Most of the employees work in the operations department of the company, followed by the management, marketing and logistics departments, respectively. Findings. As a result, it was determined that internal marketing has a positive effect on employees’ perception of organizational performance. In addition, job satisfaction has a mediating role in the effect of internal marketing on organizational performance of employees, also work experience has a moderating role in the impact of internal marketing on organizational performance of employees. Value of the results. In the future this study might be applied to sea farers or other maritime industry employees. Authors expect that this study will shed light on both researchers who study on similar subjects and organizations that would like to expand their horizon in terms of employee relations.

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海事组织内部营销与员工组织绩效感知:满意度和工作体验的中介和调节作用

目的。本研究旨在揭示海事部门员工的组织绩效感知、员工满意度和内部营销之间的关系。研究设计。采用SPSS 24.0 AMOS21.0统计软件包程序，对土耳其船东公司357名上班族的问卷调查数据进行结构方程模型检验。该研究的大部分参与者是男性。然而，可以说，在研究中得到的分布与海事业务中男女员工的比例是平行的。大多数员工在公司的运营部门工作，其次是管理、营销和物流部门。发现。因此，我们确定内部营销对员工对组织绩效的感知有积极的影响。此外，工作满意度在内部营销对员工组织绩效的影响中具有中介作用，工作经验在内部营销对员工组织绩效的影响中具有调节作用。结果的值。在未来，本研究可应用于海农或其他海运业雇员。作者希望这项研究能够为研究类似主题的研究人员和希望在员工关系方面扩大视野的组织提供启发。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizational Psychology Review Multiple-

CiteScore

10.00

自引率

1.60%

发文量

期刊介绍： Organizational Psychology Review is a quarterly, peer-reviewed scholarly journal published by SAGE in partnership with the European Association of Work and Organizational Psychology. Organizational Psychology Review’s unique aim is to publish original conceptual work and meta-analyses in the field of organizational psychology (broadly defined to include applied psychology, industrial psychology, occupational psychology, organizational behavior, personnel psychology, and work psychology).Articles accepted for publication in Organizational Psychology Review will have the potential to have a major impact on research and practice in organizational psychology. They will offer analyses worth citing, worth following up on in primary research, and worth considering as a basis for applied managerial practice. As such, these should be contributions that move beyond straight forward reviews of the existing literature by developing new theory and insights. At the same time, however, they should be well-grounded in the state of the art and the empirical knowledge base, providing a good mix of a firm empirical and theoretical basis and exciting new ideas.