SWOT-AHP hybrid method for ranking the relaunching strategies of an industrial company

IF 0.5 4区管理学 Q4 MANAGEMENT

Journal of East European Management Studies Pub Date : 2022-01-01 DOI:10.5771/0949-6181-2022-4-709

Gabriel M Popescu, C. Gasparotti

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引用次数: 0

Abstract

Our paper aims to assess the current situation of an industrial company, which is in a difficult situation caused by two factors: the Covid-19 pandemic and the situation created by reducing the production of cars with diesel engines in favour of electric/hybrid, and defining and prioritizing the most efficient strategies for relaunching the company's activity and for reorienting it towards other components instead of those in current production. The company's current situation was determined by identifying the environmental factors (SWOT) and using the TOWS matrix, and the most appropriate strategies were defined. The research is based on a case study using information collected from the company managers and existing annual reports. To quantitatively determine the importance of each factor in the SWOT matrix, classify the defined strategies, and verify the views of the study participants, the AHP (Analytical Hierarchy Process) method has been used. The calculations were performed with Excel software. The results obtained showed that the top three strategies for developing the company are: investment programs in high-performance equipment, increasing the degree of the processes integration, and attracting new strategic suppliers to develop essential projects.

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基于SWOT-AHP混合方法的工业企业再上市策略排序

我们的论文旨在评估一家工业公司的现状，该公司处于由两个因素造成的困境:Covid-19大流行和减少柴油发动机汽车生产以支持电动/混合动力汽车所造成的局面，并确定和优先考虑最有效的战略，以重新启动公司的活动，并将其重新定位为其他组件，而不是当前生产的组件。通过识别环境因素(SWOT)和使用TOWS矩阵来确定公司的现状，并确定了最合适的策略。这项研究是基于一个案例研究，使用从公司经理和现有的年度报告收集的信息。为了定量地确定SWOT矩阵中每个因素的重要性，对定义的策略进行分类，并验证研究参与者的观点，使用了AHP(层次分析法)方法。计算用Excel软件进行。结果表明，公司发展的三大战略是:对高性能设备的投资计划，提高工艺集成程度，吸引新的战略供应商开发关键项目。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of East European Management Studies MANAGEMENT-

CiteScore

1.20

自引率

14.30%

发文量

期刊介绍： The Journal of East European Management Studies (JEEMS) aims to promote dialogue and cooperation among scholars from all countries who seek to examine, explore and explain the behaviour and practices of management within the transforming societies of Central and Eastern Europe.