EFFECT OF USING MARKETPLACES ON MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) ON COMMUNITY SATISFACTION

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2022-09-30 DOI:10.61317/js.v1i1.15

Ade Mardiah, Tata Dibrata, Childan Fauzi

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引用次数: 0

Abstract

MSMEs in Indonesia reached 62.9 million units consisting of; agriculture, animal husbandry, processing, trade, services and communication. In Indonesia, MSMEs have a strategic role and a major influence on the development of the national economy. Era 4.0, it is as if micro, small and medium enterprises (MSMEs) are required to develop competitiveness through the use of digital platforms, including MSME actors in Bandung City. Utilizing the marketplace is a business strategy in the business world, given the increasingly complex problems, the increasing number of competitors and the demand to always keep abreast of developments in the global world which requires us to always act creatively and innovatively. But behind that, there are also factors that hinder the development of a business, such as the inhibiting factors for the development of a business more specifically, namely the difficulty of obtaining market opportunities and expanding the market. In this study used quantitative research methods. In this research, two mutually influential variables were determined, namely the marketplace (X) and community satisfaction (Y). The hypothesis to be tested in this study relates to whether or not there is a significant influence between the independent or independent variables on the dependent or independent variables. The research results obtained indicate that the marketplace for SMEs will affect community satisfaction. This was produced through the results of the influence test of 11,950 that the marketplace has a significant influence on people's satisfaction

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中小微企业(msmes)使用市场对社区满意度的影响

印尼的中小微企业达到6290万家，其中包括;农业、畜牧业、加工、贸易、服务和通讯。在印尼，中小微企业对国民经济的发展具有战略性作用和重大影响。在4.0时代，似乎需要中小微企业(MSMEs)通过使用数字平台来提高竞争力，包括万隆市的中小微企业行动者。利用市场是商业世界中的一种商业策略，考虑到日益复杂的问题，越来越多的竞争对手以及始终跟上全球发展的需求，这要求我们始终采取创造性和创新性的行动。但在这背后，也有阻碍企业发展的因素，比如企业发展的抑制因素，更具体地说，就是难以获得市场机会，难以扩大市场。本研究采用定量研究方法。本研究确定了两个相互影响的变量，即市场(X)和社区满意度(Y)。本研究要检验的假设是自变量或自变量之间对因变量或自变量是否存在显著影响。研究结果表明，中小企业市场会影响社区满意度。这是通过11,950的影响检验结果得出的，市场对人们的满意度有显著的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.

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