Pemberdayaan Masyarakat Melalui Online Marketing: Penguatan Ekonomi Masyarakat Desa Berbasis Digital

Abstract

: Fundamental change through innovation will present new markets and erode old market buildings. These developments eventually created different products and services. This study places Sahabat Community as the ob-ject of basic study in taking steps to empower rural communities, with the aim of generating a community economy based on the power of technology and information, namely through an online marketing system. This study uses a qualitative descriptive approach with a study of the online that has the concept of empowerment. Methods of col-lecting data through observation, interviews, and documentation as well as the participation of the author. This study uses a data triangulation analysis method, namely grouping the data that has been obtained, then reducing it and drawing conclusions and presenting it with a systematic description so that it can comprehensively describe the steps for empowering Sahabat Community based on digital marketing. In this study, it was found that Sahabat Community through the stages of socialization, introduction of tools, operations, and segmentation analysis. Eco-nomic impacts can be identified through member funding contributions to empowerment operations. With this, the collaborative synergistic concept through the dropship becomes a new strategy in empowerment, because it can be done from any angle, and can be integrated into various marketplaces other media