Meningkatkan Kinerja Penjualan Melalui Optimisime: Kajian tentang Pelatihan Optimisme terhadap Kinerja Penjualan di Perusahaan Fashion Muslim

Psikodimensia Kajian Ilmiah Psikologi Pub Date : 2021-06-30 DOI:10.24167/psidim.v20i1.2370

Amanda Putri Yuliardi, Yuspendi Yuspendi, C. M. I. S. R. Kuntari

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引用次数: 1

Abstract

Abstrak : Penelitian ini bertujuan untuk mengetahui perbedaan sales performance sebelum dan setelah pelatihan optimisme pada karyawan penjualan di PT. “X” Bandung. Jumlah partisipan penelitan sebanyak 11 orang. Desain yang digunakan adalah Single Group Pretest-Posttest Studies dengan analisis data menggunakan uji Wilcoxon sign rank . Alat ukur yang digunakan adalah skala Sales performance yang disusun berdasarkan teori Babakus dkk. (1996). Pelatihan optimisme disusun berdasarkan teori Seligman (1990). Hasil penelitian menunjukkan adanya perbedaan sales performance , baik secara keseluruhan maupun per dimensi, antara sebelum dan setelah pelatihan optimisme dengan nilai signifikansi sebesar 0,003 (p < 0,05). Perbedaan tersebut mengarah pada peningkatan skor s ales performance pada masing-masing responden setelah diberikan pelatihan, sehingga dapat dikatakan pelatihan optimisme dapat meningkatkan sales performance karyawan penjualan PT. “X” Bandung. Bagi pihak perusahaan diharapkan memberikan kesempatan karyawan untuk mengembangkan perilaku dan hasil kerja, memberikan review hasil kerja dan umpan balik atas review tersebut. Kata kunci : Optimisme, s ales performance , karyawan penjualan Abstract : This study aim ed to determine the difference of sales performance before and after optimism training in PT. “X” Bandung. The respondent we re 11 salespeople. The design used Single Group Pretest-Posttest Studies with Wilcoxon sign rank Test to analyze data. The instrument used was Sales performance Scale that conducted from Babakus et al. (1996) theory. Optimism training was conducted from Seligman (1990) theory. There was 37 valid items and the reliability coefficient was 0,919. The results showed a difference in sales performance both overall and dimension of sales performance before and after giving optimism training, with the value of s ig nifance was 0,003 (p < 0,005). This result means Sales performance increased training. It c ould be concluded that optimism training can improve sales performance in salespeople at PT. “X’. T he company has to provide employees the opportunity to develop behavior and work results, provide a review and feedback of work. Keywords : optimism, sales performance, salespeople

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通过乐观来提高销售业绩:穆斯林时装公司对销售表现的乐观培训研究

摘要:本研究旨在了解万隆“X”公司销售人员的乐观训练前后销售表现的不同。研究参与者人数为11人。使用的设计是使用威尔科森标志测试数据分析的第一组预验性研究。卷尺是根据Babakus等理论组织的销售业绩规模。(1996年)。乐观训练是根据塞利格曼理论(1990)组织的。研究结果显示，在接受乐观培训之前和之后，销售表现在整体和维度上都有所不同，其重要性为0.003 (p < 0.05)。这些差异导致测试人员在接受培训后表现成绩增加，因此乐观训练可以提高万隆PT.“X”销售人员的销售业绩。预计公司将为员工提供发展行为和工作成果的机会，对审查工作结果进行审查和反馈。关键词:乐观、乐观表现、抽象销售人员:这项研究是在万隆PT和最乐观的培训之前和之后确定销售表现的不同。我们的反应是11销售员。用于测试数据分析的Wilcoxon注册测试小组的设计使用。使用的乐器是由Babakus et al公司承包的销售业绩。优化训练是由塞利格曼理论推导的。有37个有效的项目，可靠性是0.919。结果显示，在进行优化培训之前和之后，销售业绩的等级都存在差异，而ig nifance的价值是0.003 (p < 0.005)。这一建议意味着增加销售表现。将乐观的培训方法定义为“X”企业在销售方面的销售表现。他的公司必须提供完善工作补偿的机会，提供审查和反馈的机会。乐观，销售业绩，言语

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Psikodimensia Kajian Ilmiah Psikologi

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24 weeks