Design Thinking in Large Companies and Design Consulting Firms in Japan

Q Engineering
Satoru Tokuhisa
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引用次数: 0

Abstract

This paper focuses on large companies in Japan and derives insights into how large Japanese enterprises have adopted Design Thinking (DT). By comparing patterns for large companies that has adopted it by themselves and with support from design consulting firms, the author reveals each relevant feature and develops approaches to adopt DT into company operations. Towards these research questions, the author conducts a literature review on definitions of DT, tools, methods and frameworks related to DT, as a basis for deriving interview questions for design thinkers in large companies and design consulting firms. The author conducted semi-constructed interviews with interviewees from large operating companies as well as design consulting firms. Having analyzed interview data using M-GTA as a textual analysis method, the author discovered five key concepts: 1. Adoption of user observation and user study, 2. Development and usage of original tools and methods, 3. Emphasis on the sharing of feelings about participation, 4. Non-Affinity with existing development processes, and 5. Necessity of a mindset and organizational structure. The contributes of this paper reveals individual and common characteristic of large operating companies and design consulting firms.
日本大公司和设计咨询公司的设计思维
本文以日本大企业为研究对象,探讨日本大企业如何采用设计思维(DT)。通过比较大公司自己采用的模式和在设计咨询公司的支持下采用的模式,作者揭示了每一个相关的特征,并开发了将DT引入公司运营的方法。针对这些研究问题,笔者对DT的定义、与DT相关的工具、方法和框架进行了文献综述,以此为基础推导出大公司和设计咨询公司中设计思考者的面试问题。笔者对来自大型运营公司和设计咨询公司的受访者进行了半构造访谈。通过使用M-GTA作为文本分析方法对访谈数据进行分析,作者发现了五个关键概念:1。采用用户观察和用户研究;开发和使用原始工具和方法;3 .强调参与感受的分享。4 .与现有开发过程没有亲和性;心态和组织结构的必要性。本文的贡献揭示了大型运营公司和设计咨询公司的个性和共性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Display Technology
Journal of Display Technology 工程技术-工程:电子与电气
CiteScore
1.50
自引率
0.00%
发文量
0
审稿时长
2.8 months
期刊介绍: This publication covers the theory, material, design, fabrication, manufacturing and application of information displays and aspects of display technology that emphasize the progress in device engineering, design and simulation, materials, electronics, physics, and reliability aspects of displays and the application of displays. The Journal is sponsored by EDS, seven other IEEE societies (BT, CES, CPMT, IA, IM, PHO and SSC) and the Optical Society of America (OSA).
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