So You're Posted to CASG - Part III

Abstract

Welcome once again back on the rollercoaster! This blog is Part III following the previous blogs Part I (Turnbull, 2023a) and Part II (Turnbull, 2023b). Continuing from where Part II left us on a cliff-hanger, I argued that Capabilities Acquisition and Sustainment Group’s (CASG) image problem exposed in Part I was why the majority of our high-flying aviators from squadron-land are not banging on the door of Brindabella Park 1(BP1) to join AIR1234, WHTEVR-SPO in delivering beer and Skittles. I alluded that marketing was the cure for these ails, so let’s dig into this notion a little bit deeper.