La función de ídolo de Jon Rahm en la repercusión mediática del Open de España de Golf 2018

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-01-11 DOI:10.33732/ixc/11/01lafunc

Miguel-Ángel Barbero González, Fernando Peinado Miguel

引用次数: 0

Abstract

The 2018 Open de España at Centro Nacional de Golf in Madrid, site of the Real Federación Española de Golf, was the renaissance of o tournament born in 1912. It has been played 91 times but in 2017 it was cancelled due to the absence of sponsorship. This paper is the result of a research made by the three public Universities of Madrid with Journalism programs and show their interest in the game of golf and in the role of golfer Jon Rahm, who brought nearly 50.000 espectators through the week to see him win and put the event on the first line again. In this paper we analize the media impact of the Open, the informative treatment that it had and the new look at golf created; moreover, the influence that the figure of Jon Rahm had as an idol in this new era for a tournament that were in risk of death.

查看原文本刊更多论文

乔恩·拉姆在2018年西班牙高尔夫公开赛媒体报道中的偶像角色

2018年España公开赛在马德里国家高尔夫中心举行，这里是皇家Federación Española高尔夫球场的所在地，是1912年诞生的一项赛事的复兴。它已经进行了91次，但在2017年由于缺乏赞助而被取消。本文是马德里三所拥有新闻专业的公立大学的研究结果，显示了他们对高尔夫运动的兴趣，以及高尔夫球手乔恩·拉姆(Jon Rahm)的作用，他在一周内带来了近5万名观众，看到他获胜并再次将这项赛事放在第一线。在本文中，我们分析了公开赛的媒体影响，它的信息处理和高尔夫创造的新面貌;此外，在这个新时代，乔恩·拉姆作为一个偶像，对一个面临死亡风险的锦标赛产生了影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.