Influence Relationship between Online News Articles and the Consumer Selling Price of Agricultural Products—Focusing on Onions

IF 3.3 2区农林科学 Q1 AGRONOMY

Agriculture-Basel Pub Date : 2023-08-29 DOI:10.3390/agriculture13091707

Jiyoung Ha, Seunghyun Lee, Sangtae Kim

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Abstract

This study aimed to verify the influence relationship between the news articles on onions produced in Korea and the consumer selling price of onions. The analysis methods were the LDA topic modeling technique and the multiple regression analysis. As a result of the analysis, a total of eight topics were found in onion-related news articles. This study analyzed which articles out of the eight topics affected the consumer selling price of onions. As a result, Topic 1 (hypermarket onion sales-related articles), Topic 5 (onion supply and demand stabilization measures), and Topic 6 (inflation) had a statistically significant influence relationship. These results meant that as the number of hypermarket-related articles increased, the consumer selling price increased, and as the macroeconomic articles such as supply and demand stabilization measures and inflation increased, the selling price decreased. The significance of this study was that it revealed that news articles related to onions did not affect the selling price in the consumer market as a whole, and that only the articles directly related to the consumption market (distributors, macroeconomic indicators, etc.) had an effect.

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网络新闻文章对农产品消费者销售价格的影响关系——以洋葱为例

本研究旨在验证有关韩国产洋葱的新闻报道与洋葱消费者销售价格之间的影响关系。分析方法为LDA主题建模技术和多元回归分析。分析结果显示，在与洋葱相关的新闻文章中，共发现了8个话题。本研究分析了8个主题中哪些文章影响了洋葱的消费者销售价格。因此，Topic 1(大卖场洋葱销售相关文章)、Topic 5(洋葱供需稳定措施)和Topic 6(通货膨胀)具有统计学显著的影响关系。这些结果表明，随着大卖场相关物品数量的增加，消费者的销售价格也随之上升，而随着供需稳定措施、通货膨胀等宏观经济物品的增加，销售价格则有所下降。本研究的意义在于，它揭示了与洋葱相关的新闻文章对消费市场的整体销售价格没有影响，只有与消费市场直接相关的文章(经销商、宏观经济指标等)才有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Agriculture-Basel Agricultural and Biological Sciences-Food Science

CiteScore

4.90

自引率

13.90%

发文量

1793

审稿时长

11 weeks

期刊介绍： Agriculture (ISSN 2077-0472) is an international and cross-disciplinary scholarly and scientific open access journal on the science of cultivating the soil, growing, harvesting crops, and raising livestock. We will aim to look at production, processing, marketing and use of foods, fibers, plants and animals. The journal Agriculturewill publish reviews, regular research papers, communications and short notes, and there is no restriction on the length of the papers. Our aim is to encourage scientists to publish their experimental and theoretical research in as much detail as possible. Full experimental and/or methodical details must be provided for research articles.