The Decision on the Selection of the Best Cellular Card Operator Internet Package Using the Analytical Hierarchy Process (AHP) Method

Abstract

The development of smartphone users who are used for internet access and social media is growing rapidly. So many internet data package providers issued by cellular card operators such as Indosat Ooredoo, Smartfren, Telkomsel, Tri and XL Axiata are competing to provide internet access services to consumers with competitive tariffs, quotas, active periods, speed of access, and promos Another interesting thing is that consumers feel confused and have difficulty in determining and selecting cellular card operators in accordance with the desired criteria, the reason being that there are many cellular card operators provided by telecommunications, so Analytical Hierarchy Process (AHP) methods are needed to solve the problem. The purpose of this study is to assist consumers in choosing internet packages on cellular card operators that suit their needs and make it easier for consumers to make decisions from a variety of criteria using the AHP method. The results of this study from many selected keriteria were chosen quickly and validly that Telkomsel became the best solution for internet package choices by 28% compared to 4 other cellular operators. Keywords: Internet Data Packages, Cellular Operators, AHP.