Dental tourism: factors influencing travelers’ revisit intention to the Mexican border

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2023-09-05 DOI:10.1108/ijtc-03-2023-0046

Karen Ramos, Onesimo Cuamea

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引用次数: 0

Abstract

Purpose The purpose of this study is to find out the factors that influence dental travelers’ revisit intention (RI) to Tijuana, Mexico. Design/methodology/approach Based on the push and pull model, five constructs were included: quality service, price, supporting services, cultural proximity and quality information. The information was obtained by applying an online survey to a sample of 384 dental tourists in Tijuana, Mexico, who were repeat patients of a dental clinic in Tijuana after the COVID-19 pandemic. Exploratory factor analysis, average variance explained and composite reliability were conducted to ensure the validity of each construct. Multiple regression analysis was done to identify predictors of travelers’ RI. Findings The results obtained show that cultural proximity, quality service, price and supporting services influenced the travelers’ revisit behavior after the COVID-19 pandemic lockdowns. Originality/value This study contributes to the body of knowledge on travel behavior in dental tourism after the COVID-19 pandemic lockdowns, which has been scarcely studied. Also, RI was analyzed, focusing on repeated travelers to propose a model mainly for borders or frontiers where developed and developing countries co-exist and interact.

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牙科旅游:影响旅客再访墨西哥边境意向的因素

目的本研究的目的是找出影响牙科旅客再访墨西哥提华纳的因素。设计/方法/方法基于推拉模型，包括五个结构:质量服务、价格、支持服务、文化接近性和质量信息。这是对新冠肺炎疫情后在墨西哥蒂华纳牙科诊所就诊的384名牙科游客进行在线调查后得出的结果。进行探索性因子分析、平均方差解释和复合信度分析，以确保每个构念的有效性。采用多元回归分析确定旅行者RI的预测因子。研究结果表明，文化接近度、服务质量、价格和配套服务等因素影响了疫情防控后游客的回访行为。独创性/价值本研究为新冠肺炎疫情防控后的牙科旅游行为提供了知识体系，这方面的研究很少。此外，对RI进行了分析，重点关注重复旅行者，提出了一个主要针对发达国家和发展中国家共存和互动的边界或边界的模型。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.