Surcando mares de papel y tinta. La presencia de Canarias en el cartelismo naval comercial (1883-1960). (I)

Abstract

This article is the second part and conclusion of the approach to the commercial naval poster linked to the Canary Islands. We will take a brief look at the most representative examples of the period in question, providing a list of works in which the different printing techniques used in their production, the socio-cultural and aesthetic context in which they were made, and their corresponding authorship can be seen, as long as this has been corroborated. It also highlights the contribution of the avant-garde movements of the early 20th century to commercial naval poster design and, particularly, it claims a well-known advertisement by the Tenerife painter Pedro de Guezala in this aesthetic context.