The Use of Nonmetric Multidimensional Scaling in Marketing Analysis

IF 11.5 1区管理学 Q1 BUSINESS

Journal of Marketing Pub Date : 1969-10-01 DOI:10.1177/002224296903300407

L. Neidell

引用次数: 31

Abstract

The innovative features of nonmetric multidimensional scaling are discussed in this article. These techniques are now being applied in the study of a variety of marketing problems. Emphasis is on understanding the theoretical and practical differences between these techniques and other scaling devices. An example of use is given and the implications for strategic marketing decisions are discussed.

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非度量多维标度在营销分析中的应用

本文讨论了非度量多维标度的创新特征。这些技术现在正被应用于各种营销问题的研究中。重点是理解这些技术和其他缩放装置之间的理论和实践差异。给出了一个使用示例，并讨论了战略营销决策的含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing BUSINESS-

CiteScore

24.10

自引率

5.40%

发文量

期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.