Millennial Generation Behavior in Halal Tourism in South Sulawesi

N. Huda, N. Rini, Muslikh Muslikh
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Abstract

The halal industry is currently the main focus in developing the sharia economy. One that is related to the halal industry is halal tourism. Thus, this article aims to look at the role of the millennial generation in buying halal tourism in the South Sulawesi region. The research method used is quantitative. The analytical method used is the Path Analysis method with SmartPLS 3.0 software. The method of data collection is by purposive sampling technique. The number of respondents is 181. This study showed that the variable of Islamic religiosity has a significant effect on millennial attitudes and behavior in purchasing halal tourism. While the halal tourism knowledge variable in this study had a significant effect on the attitude variable, it did not significantly affect their behavior. The Islamic Religious Millennial Generation has a significant effect on the attitude of purchasing halal tourism. Millennials and Islamic Religious Attitude have a considerable influence on the buying behavior of halal tourism.
南苏拉威西岛清真旅游中的千禧一代行为
清真产业是目前发展伊斯兰经济的主要焦点。其中一个与清真产业相关的是清真旅游。因此,本文旨在研究千禧一代在南苏拉威西地区购买清真旅游中的作用。使用的研究方法是定量的。分析方法为路径分析法,采用SmartPLS 3.0软件。数据收集方法采用有目的抽样技术。受访者人数为181人。本研究发现,伊斯兰教虔诚度这一变量对千禧一代购买清真旅游的态度和行为有显著影响。本研究清真旅游知识变量对态度变量有显著影响,但对行为没有显著影响。伊斯兰信仰的千禧一代对购买清真旅游的态度有显著影响。千禧一代和伊斯兰宗教态度对清真旅游的购买行为有相当大的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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