The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2023-01-13 DOI:10.1177/20438869231151971

Barbara A. Manko

引用次数: 0

Abstract

The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.

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时尚的演变:数字技术如何使一件基本的图案t恤成为营销的主要内容

时尚的演变一直受到技术的影响——无论是在创造新想法方面，还是在实施和传播这些想法的能力方面。数字技术也使经典的时尚单品-图形t恤-易于获取和定制群体使用。t恤结合了群体团结和视觉营销的有效方法。本文分析了什么是“艺术”，可定制产品的开发，数字技术如何促进开发和分销，以及甘农大学的一个俱乐部如何创造自己的设计。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.