Comparative analysis of modern digital services for the purchase of medicines

Abstract

Currently, the online pharmacy market is represented by a number of large pharmaceutical players, including apteka.ru, eapteka.ru, and ozon.ru. Given the high density of the market, as well as the fact that medicines are commodities, it becomes obvious that the pharmacy brand needs to increase its competitiveness. Today, such factors are essential for the client of online pharmacies as: the ability to choose the best price offer, the availability of a large range of products, convenient search and comparison of drugs in various categories, as well as the possibility of delivery and customer pickup. Modern services for the search and purchase of medicines have a variety of capabilities that allow making the Internet service convenient for use, as well as to increase the competitive advantages of the pharmacy brand. Thus, the modern online pharmacy consumer is guided by a service (brand) that will satisfy his or her needs, including the use of cartographic services for a comfortable search.