Formulating the MSMEs Development Strategy During the Covid-19 Pandemic Using Swot Analysis

Abstract

The COVID-19's rapid spread in Indonesia undoubtedly had a significant impact on the Indonesian economy. This research aims to formulate an MSMEs development strategy during the COVID-19 pandemic in Karawang Regency using a SWOT analysis. The method in this research used was descriptive and quantitative, while the data analyses were internal, external, and SWOT. This research found that MSMEs in Karawang Regency were in a very favorable situation. It has opportunities and internal strength to take advantage of existing opportunities. As a result, there are several obligations such as physical distance, work, study, prayer at home, and the prohibition of crowd-causing activities nearly harmed the economy.