Differences in Packaging Priorities in Food Products for Women Living in Rural and Urban Areas

Abstract

The aim of the study is to reveal the differences in the packaging priorities used in food products of women living in rural and urban areas. The data used in the research were obtained by questionnaire technique. For sample size, the proportional sampling method was used. 70 in Selçuklu district of Konya and 70 in Çumra district, in total 140 questionnaires were determined. The data obtained from the survey results were transformed into tables according to rural and urban women. As a result; For women living in rural and urban areas, the color and shape of the packaging are effective in taking and distinguishing the product. Rural women prefer more relaxing colors in their packaging color preferences, while women living in urban areas prefer more stimulating colors. Women living in both rural and urban areas are aware of the information written on the packaging. As a result, companies in the packaging industry should determine the packaging material and color according to the communities they address.