Concepts and applications of data mining and analysis of social networks

Abstract

Social media has become an important reference for information during the last few decades. They have been able to be effective in various fields such as business, entertainment, science, crisis management, politics, etc. For this reason, a social media analysis has become very important for researchers and large companies. The widespread use of social media leads to a complex problem called "accumulation of data". Many data science specialists seek to analyze this data in order to identify the behavioral characteristics of users, analyze interests and needs, and improve marketing processes. Different social media platforms have the ability to use all kinds of media, including text data, video, video, audio, and location information, etc. Therefore, data analysis in social networks is very important. In this research, the concepts and applications of data analysis in social networks will be investigated.