The Effect of Product Completeness, Service and Store Location on Consumer Purchase Interest (Case Study at Bukupena Kartasura Store)

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-08-30 DOI:10.55927/ijabm.v2i4.5447

Widia Priatna, Agus Suyatno, Indra Hastuti

引用次数: 0

Abstract

The purpose of this study was to find the effect of product completeness on consumer buying interest, the effect of service on consumer buying interest and the effect of store location on consumer buying interest at Bukupena Kartasura. The method used is a quantitative research method with simple linear regression analysis using a Likert scale in the SPSS version 26 software application. The results of the study conclude that the product completeness variable simultaneously influences consumer buying interest, service variables have a positive effect on consumer buying interest and store location. has a positive effect on consumer buying interest at Bukupena Kartasura Store so that these three variables most influence consumer repurchase intention for products sold at Bukupena Kartasura Store

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产品完整性、服务和门店位置对消费者购买兴趣的影响(以Bukupena Kartasura店为例)

本研究旨在探讨Bukupena Kartasura的产品完整性对消费者购买兴趣的影响、服务对消费者购买兴趣的影响以及商店位置对消费者购买兴趣的影响。使用的方法是在SPSS 26版软件应用中使用李克特量表进行简单线性回归分析的定量研究方法。研究结果表明，产品完整性变量同时影响消费者购买兴趣，服务变量对消费者购买兴趣和商店位置有正向影响。对消费者在Bukupena Kartasura商店的购买兴趣有正向影响，所以这三个变量对消费者在Bukupena Kartasura商店销售的产品的再购买意愿影响最大

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.