{"title":"Culture of Openness on Women's Small-Scale Businesses in the Coastal Area of Medan","authors":"R. Dalimunthe, P. Pujiati","doi":"10.31289/jkbm.v8i2.7169","DOIUrl":null,"url":null,"abstract":"This study was to figure out the effect of responsiveness to change, creativity, and ability to accept change on the competitive advantage of women’s small-scale businesses in the COVID-19 period in the coastal area of Medan. Respondents were women entrepreneurs in the coastal area of Medan with a total of 71 respondents. According to the data processing result on a questionnaire using multiple linear regression analysis, F-test, and also t-test, the study proved that variables of responsive to change, creativity, and ability to accept change simultaneously and significantly affected the competitive advantage for women’s small-scale business in the coastal area of Medan. Creativity significantly and partially affected the competitive advantage of women's small-scale businesses in the coastal area of Medan. Meanwhile, being responsive to change and the ability to accept change did not significantly affect the competitive advantage of women's small-scale businesses in the coastal area of Medan.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JKBM Jurnal Konsep Bisnis dan Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31289/jkbm.v8i2.7169","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study was to figure out the effect of responsiveness to change, creativity, and ability to accept change on the competitive advantage of women’s small-scale businesses in the COVID-19 period in the coastal area of Medan. Respondents were women entrepreneurs in the coastal area of Medan with a total of 71 respondents. According to the data processing result on a questionnaire using multiple linear regression analysis, F-test, and also t-test, the study proved that variables of responsive to change, creativity, and ability to accept change simultaneously and significantly affected the competitive advantage for women’s small-scale business in the coastal area of Medan. Creativity significantly and partially affected the competitive advantage of women's small-scale businesses in the coastal area of Medan. Meanwhile, being responsive to change and the ability to accept change did not significantly affect the competitive advantage of women's small-scale businesses in the coastal area of Medan.