La medición de televisión en España: estado del arte y propuesta para el cálculo de la audiencia híbrida total

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2019-10-30 DOI:10.33732/ixc/09/01lamedi

José Antonio Cortés Quesada, Teresa Barceló Ugarte

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引用次数: 0

Abstract

The television environment has suffered an authentic digital revolution in recent years, covered by a wide range of media and platforms, and the ease of connection and exchange of audiovisual content between them. This change has encouraged television consumption has also evolved towards hyper-fragmentation of the audience, worthy of study. In this context, the main company in charge of audience measurement of linear television in Spain has decided to go a step further towards a cross-media measurement; using traditional methods, changing them to digital ones. But the great process of digitization pushes us to make a measurement of the audience much more complete than what is being considered in the audiovisual sector; In this way, in the present investigation, a total hybrid measurement of the audiovisual contents that are issued in the different platforms is proposed. Noting, at the same time, the need for the creation of an organization that ensures the veracity of the data that can be obtained, and for the privacy and rights of the users. Keywords: Audience; Audiometer; Measurement; Hyper-fragmentation; Cross-media Measurement; Hybrid Measurement.

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西班牙的电视测量:混合总观众计算的现状和建议

近年来，电视环境经历了一场真正的数字革命，涵盖了广泛的媒体和平台，以及它们之间视听内容的连接和交换的便利性。这种变化在鼓励电视消费的同时也向观众的超碎片化发展，值得研究。在这种情况下，西班牙负责线性电视观众测量的主要公司决定向跨媒体测量更进一步;用传统的方法，把它们变成数字的。但是，数字化的伟大进程促使我们对受众的衡量要比在视听领域所考虑的更为全面;通过这种方式，在目前的调查中，提出了在不同平台上发布的视听内容的总混合测量。同时，注意到有必要建立一个组织，以确保所获得数据的真实性，并保护用户的隐私和权利。关键词:观众;听力计;测量;Hyper-fragmentation;跨媒体测量;混合测量。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.