Bollywood self-fashioning: Indian popular culture and representations of girlhood in 1970s Indian cinema

IF 0.3 0 HUMANITIES, MULTIDISCIPLINARY
S. J. Raj, Adith K. Suresh
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引用次数: 0

Abstract

This article investigates how Bollywood cinema represented girlhood experiences in India in the early 1970s. It argues that the films during this time focused on representing girls who displayed a variety of new fashion styles and attitudes, some of which were borrowed from western cultures. This was a sign that there was a new way of representing girls which broke with the submissive, dull and melancholic sari-wearing Indian female stereotype entrapped within domestic settings. The immediate result of this was the emergence of new style leaders and popular icons in Indian popular cinema. This study uses Stephen Greenblatt’s concept of self-fashioning and Guy Mankowski’s idea of self-design to examine how Indian girlhood was renegotiated in the 1970s as an individual-centric idea with more agency and power. Here, self-fashioning refers to the way girls adopt new elements of fashion, styles and attitudes to distinguish their identity from earlier archetypal modes of representation in film and culture. It specifically analyses the emergence of Jaya Bhaduri in Guddi (1971) and Dimple Kapadia in Bobby (1973) as case studies to understand the transformation of girlhood representations in early 1970s Bollywood that opened a new space for girls to redefine their selfhood through the assimilation of consumerism, western culture and fashion styles.
宝莱坞自我塑造:20世纪70年代印度电影中的印度流行文化和少女时代的表现
这篇文章调查了宝莱坞电影是如何代表20世纪70年代早期印度的少女经历的。它认为,这一时期的电影集中表现了表现出各种新的时尚风格和态度的女孩,其中一些是从西方文化中借来的。这是一个标志,表明有一种新的方式来表现女孩,打破了被困在家庭环境中的印度女性顺从、沉闷和忧郁的纱丽刻板印象。这样做的直接结果是印度流行电影中出现了新的风格领袖和流行偶像。本研究使用斯蒂芬·格林布拉特的自我塑造概念和盖伊·曼科夫斯基的自我设计概念来研究20世纪70年代印度少女时代是如何被重新谈判为一个以个人为中心的概念,拥有更多的能人和权力。在这里,自我塑造指的是女孩们采用新的时尚元素、风格和态度,将自己的身份与电影和文化中早期的原型表现模式区分开来。它具体分析了《古迪》(1971)中的Jaya Bhaduri和《鲍比》(1973)中的Dimple Kapadia的出现,作为案例研究,以了解20世纪70年代初宝莱坞少女形象的转变,这为女孩通过消费主义、西方文化和时尚风格的同化,重新定义自我开辟了一个新的空间。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Film Fashion & Consumption
Film Fashion & Consumption HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.40
自引率
50.00%
发文量
6
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