Free Add-Ons in Services

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-08-31 DOI:10.1287/serv.2022.0307

P. Gao, XingYu Fu, Haoyu Liu, Ying‐ju Chen

引用次数: 0

Abstract

The paper examines a seller’s offering of free add-ons in services. We build a stylized model where the seller decides the level of add-on provision to enhance its core service, and consumers make discrete choices between the seller and an outside option. When the seller supplies its service through a single channel, we show that the optimal add-on provision is unimodal in the difference between the seller’s service quality and the outside option, comparable with the existing literature. When the service is supplied through multiple channels, we show that the seller may make nonidentical add-on provisions among channels. If the cost of add-on provision is low, the seller should adopt a differentiation strategy. If the cost is high, the seller should adopt a homogenization strategy. Various extensions are considered to establish the robustness of our results.

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免费附加服务

这篇论文考察了卖家提供的免费附加服务。我们构建了一个程式化的模型，在这个模型中，卖方决定附加配置的级别以增强其核心服务，消费者在卖方和外部选项之间做出离散的选择。当卖方通过单一渠道提供服务时，我们证明了最优附加条款在卖方服务质量与外部选项之间的差异是单峰的，与现有文献相当。当服务通过多个渠道提供时，我们表明卖方可能在不同的渠道之间制定不相同的附加条款。如果附加条款的成本较低，卖方应采取差异化策略。如果成本较高，卖方应采取同质化策略。考虑了各种扩展来建立我们的结果的鲁棒性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.