Claude Chailan, Dominique Mazé, Otto Regalado Pezúa
{"title":"The Making of the Zou Chuqu Strategy at the Marketing Level: An Abstract","authors":"Claude Chailan, Dominique Mazé, Otto Regalado Pezúa","doi":"10.1007/978-3-030-02568-7_172","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"营销科学学报","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1007/978-3-030-02568-7_172","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}