Model Development for Home Industry in Decorative Electroplating in Automotive Accessories Engineering

Abstract

—In recent years, the national automotive industry has shown an attractive development. This is part of the positive impact of the growth in the number of Indonesia's middle class over the past decade. Given the enormous potential of the creative industry and the potential to continue to increase its role and contribution to the country's economy. While several studies that have been reported by the media have stated that this sub-sector of the automotive industry is the sub-sector with the highest contribution to the creative industry, it is necessary to have a model for the development of the home industry in the automotive accessories sector so that it can continue to develop the automotive industry. The research method used is to conduct a survey with a questionnaire given to the industry. Data analysis and discussion related to business opportunities in the decorative electroplating sector, especially for automotive accessories. The model that the researcher offers consists of four components that can be implemented, namely education, financing, mentoring, and automotive industry networking. For the development of the model, there needs to be an analysis of opportunities, market share, planning, and marketing strategy. The survey results from several questions regarding creativity, innovation and business success obtained 86%, 80% and 82% respectively. This proves the potential of the creative industry in the decorative electroplating field is very large and has the potential to contribute to the economy.